Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Instrukcja Użytkownika Strona 65
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Intro
Jumpstart
65
PROMOTING YOUR
BUSINESS
Promote
How does AdWords for video work?
Just create your ad, set your budget, and choose options that speak to your target audience. AdWords takes care
of the rest, automatically positioning your video in front of the people who are reading, searching for, or watching
online content related to your business.
How much does AdWords for video cost?
You only pay when someone actually watches your video. Even better—you choose how much you want to pay per
view, how much you want to spend per day, and you can pause or stop your ads at any time, no strings attached.
This means you can control your costs while promoting your business in your town, country, or around the world.
As your view count climbs, you’ll know you’re reaching an engaged audience that’s already interested in your
product or service.
65
- GROW YOUR BUSINESS 1
- WITH YOUTUBE 1
- Business 2
- YouTube Success Stories 3
- About YouTube 4
- HOW TO USE THIS GUIDE 5
- YOU MAY NOT KNOW IT 7
- BUT YOU HAVE A REMARKABLE 7
- STORY TO TELL 7
- Make a Plan 9
- Creative Strategy 10
- (cont’d) 11
- GETTING STARTED 14
- Informational Videos 15
- Educational Videos 16
- Sales Videos 17
- Step 3: Write a Script 18
- Scriptwriting in 3 Parts: 19
- The Beginning 20
- The Middle 21
- The Conclusion 22
- The Middle (cont’d) 22
- Step 4: Make a Storyboard 23
- Shoot Your Video 24
- RESOURCE 25
- Good audio is the key 27
- Avoid zooming while recording 27
- Equipment Checklist 28
- Edit Your Video 29
- YouTube Video Editor 30
- Step 3: Add Music 32
- Publish to YouTube 34
- Edit Publish 35
- NorthlakeBnB 36
- NorthlakeVacations 36
- NorthlakeDreams 36
- VermontBnB 36
- VTBedandBreakfast 36
- MANAGING YOUR 39
- IF YOU JUST UPLOADED YOUR 40
- Overview 41
- Make Your Video Discoverable 42
- Step 1: Add a Title 43
- Step 2: Write a Description 44
- Step 3: Add Tags 45
- Step 3: Add Channel Tags 49
- Design Your Channel 51
- Step 1: Update Your Logo 52
- Step 2: Change the Background 53
- Encourage Dialogue 56
- Step 2: Add Annotations 58
- Step 3: Write Captions 59
- Step 4: Keep Settings Social 60
- BUSINESS 61
- YOU’RE OPEN FOR BUSINESS 62
- GET THE INSIGHTS YOU NEED TO 89
- GROW YOUR BUSINESS ONLINE 89
- Learn the Tools of the Trade 91
- YouTube Watch 92
- YouTube Analytics 94
- YouTube Analytics: Overview 95
- AdWords for video 96
- TRACKING YOUR 100
- Success Story: Your Business 106
- 1 Resources 107
- 2 Glossary 107
- 3 Workbook 107
- Resources 108
- Video Creation Resources 109
- Help & Support 109
- Research & Trends 110
- Glossary 111
- Appendix Resources 112
- Glossary Workbook 112
- Workbook 114
- 1. Creative Strategy 115
- 3. Storyboard & Shot List 118
- 4. Equipment Checklist 119
- Publish: 120
- Promote: 121
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