Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Instrukcja Użytkownika Strona 22
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Oceniono. / 5. Na podstawie oceny klientów
GETTING STARTED
WITH
VIDEO
Intro
Plan
Shoot
Edit Publish
22
What is your customer service philosophy? What do you do to make your customers feel special?
Where is your business located? Where can your audience buy your product?
The Conclusion
Summarize your business’ value as succinctly as possible and close with a clear call to action.
The Middle (cont’d)
“At Northlake, the most important thing in our day is yours. Jim, our head of hospitality, makes sure
every guest feels like part of the family. Our goal is to make sure that you leave feeling refreshed,
relaxed, and connected with a simpler, more natural world.”
“Northlake Bed and Breakfast is located just o Rt. 11 in North Windham, Vermont,
2 hours from Concord, New Hampshire and 3 hours from Boston.”
“Come spend a quiet weekend with us. You can check room availability online
at www.northlakebnb.com or by calling us 7 days a week at 555-555-5555.”
22
- GROW YOUR BUSINESS 1
- WITH YOUTUBE 1
- Business 2
- YouTube Success Stories 3
- About YouTube 4
- HOW TO USE THIS GUIDE 5
- YOU MAY NOT KNOW IT 7
- BUT YOU HAVE A REMARKABLE 7
- STORY TO TELL 7
- Make a Plan 9
- Creative Strategy 10
- (cont’d) 11
- GETTING STARTED 14
- Informational Videos 15
- Educational Videos 16
- Sales Videos 17
- Step 3: Write a Script 18
- Scriptwriting in 3 Parts: 19
- The Beginning 20
- The Middle 21
- The Conclusion 22
- The Middle (cont’d) 22
- Step 4: Make a Storyboard 23
- Shoot Your Video 24
- RESOURCE 25
- Good audio is the key 27
- Avoid zooming while recording 27
- Equipment Checklist 28
- Edit Your Video 29
- YouTube Video Editor 30
- Step 3: Add Music 32
- Publish to YouTube 34
- Edit Publish 35
- NorthlakeBnB 36
- NorthlakeVacations 36
- NorthlakeDreams 36
- VermontBnB 36
- VTBedandBreakfast 36
- MANAGING YOUR 39
- IF YOU JUST UPLOADED YOUR 40
- Overview 41
- Make Your Video Discoverable 42
- Step 1: Add a Title 43
- Step 2: Write a Description 44
- Step 3: Add Tags 45
- Step 3: Add Channel Tags 49
- Design Your Channel 51
- Step 1: Update Your Logo 52
- Step 2: Change the Background 53
- Encourage Dialogue 56
- Step 2: Add Annotations 58
- Step 3: Write Captions 59
- Step 4: Keep Settings Social 60
- BUSINESS 61
- YOU’RE OPEN FOR BUSINESS 62
- GET THE INSIGHTS YOU NEED TO 89
- GROW YOUR BUSINESS ONLINE 89
- Learn the Tools of the Trade 91
- YouTube Watch 92
- YouTube Analytics 94
- YouTube Analytics: Overview 95
- AdWords for video 96
- TRACKING YOUR 100
- Success Story: Your Business 106
- 1 Resources 107
- 2 Glossary 107
- 3 Workbook 107
- Resources 108
- Video Creation Resources 109
- Help & Support 109
- Research & Trends 110
- Glossary 111
- Appendix Resources 112
- Glossary Workbook 112
- Workbook 114
- 1. Creative Strategy 115
- 3. Storyboard & Shot List 118
- 4. Equipment Checklist 119
- Publish: 120
- Promote: 121
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