Google Small Business Online Marketing Guide Instrukcja Użytkownika

AdWordsOnline MarketingThe Small BusinessGuideWhy you should be marketing onlineCase study: How Happy Hound gets 90% of its sales online10 things you

Online marketing can make your head spin. There are countless options, experts, trends and changes. That’s why we created this Tip-a-Day feature. Bit

11The Small Business Online Marketing GuideMONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY / SUNDAYWEEK 1Get a website. This may take more than 30 m

When Suzanne Golter opened her dog day care and boarding business in an Oakland, California, warehouse in 2004, she knew she had a cheerful and health

Online marketing success stories can sometimes leave a small business owner wondering if it would really work for them. What if you don’t have a web

Online marketing terminology can seem like a new language. Let us translate for you. Ad Group: A collection of ads within a campaign that corresponds

Geotargeting: A method of delivering online ads based on the physical locations of web surfers. Google AdWords: Google’s advertising program based on

Now that you’re thinking about new ways to grow your business online, use this worksheet to choose the most eective vehicles to promote your products

5. Internal assets I can use to build my business online: Website / Ecommerce store Landing pages Blog Staer(s) available to help Online videos

7. Companies I follow that do these activities well: Business Name: Online Activity: Lessons Learned:_______________________________________________

SECTION 3. PLANNING SPECIFICS1. My online eorts will be managed by: Me Sta member 2 ___________________________________________________ Sta

AdWordsContents4. Why Your Business Needs to Market Online6. 10 Ways to Use the Internet to Grow Your Business9. Measuring Your Results10. Tip a D

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WelcomeEvery day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming

4DID YOU KNOW?The good news for your business is that online marketing doesn’t have to be complicated, time-consuming or expensive. Consider that:• O

Learn about current customers If you have a website, ask your current customers how they found it. If not, ask them where they go online now. This ins

6From aliate marketing to online classieds, there are many ways to build your business online. Here’s a look at ten popular online marketing options

6. Group buying. Connect with new customers through programs that oer multiple buyers collective purchasing deals. There are many popular group buyin

8Comparing Online Marketing Tactics10 Ways to Use the Internet to Grow Your Business AdWordsTACTIC CHARACTERISTICSTargetedFlexible spending levelsHigh

Measuring Your ResultsOnline marketing generates a wealth of data to let you assess and rene your marketing programs. Start with these easy-to-track