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Appendix Resources
Glossary Workbook
113
U–V
Username – The name of your YouTube account and channel that you use to identify yourself to other YouTube users.
Video Responses – A video response is a video that is posted in response to another video. If the owner of a video allows
video responses, a viewer can post a video response by clicking the “Post a Video Response” button, located under the
video on its main page.
Video Views – A view occurs when a person watches your video.
W–Z
Watch Page – Every video on YouTube has a “watch page.” This is the page where you can watch and nd all information
related to a video (e.g., www.youtube.com/watch?v=BdBnoR5rZlc).
YouTube Analytics – Get insights into who your viewers are, how they found your video, how they engage with your
channel, and more.
YouTube Search Network – The AdWords for video network that includes YouTube and Google Video search
results pages.
YouTube Video Network – The AdWords for video network that includes clips on YouTube watch and channel pages.
113
- GROW YOUR BUSINESS 1
- WITH YOUTUBE 1
- Business 2
- YouTube Success Stories 3
- About YouTube 4
- HOW TO USE THIS GUIDE 5
- YOU MAY NOT KNOW IT 7
- BUT YOU HAVE A REMARKABLE 7
- STORY TO TELL 7
- Make a Plan 9
- Creative Strategy 10
- (cont’d) 11
- GETTING STARTED 14
- Informational Videos 15
- Educational Videos 16
- Sales Videos 17
- Step 3: Write a Script 18
- Scriptwriting in 3 Parts: 19
- The Beginning 20
- The Middle 21
- The Conclusion 22
- The Middle (cont’d) 22
- Step 4: Make a Storyboard 23
- Shoot Your Video 24
- RESOURCE 25
- Good audio is the key 27
- Avoid zooming while recording 27
- Equipment Checklist 28
- Edit Your Video 29
- YouTube Video Editor 30
- Step 3: Add Music 32
- Publish to YouTube 34
- Edit Publish 35
- NorthlakeBnB 36
- NorthlakeVacations 36
- NorthlakeDreams 36
- VermontBnB 36
- VTBedandBreakfast 36
- MANAGING YOUR 39
- IF YOU JUST UPLOADED YOUR 40
- Overview 41
- Make Your Video Discoverable 42
- Step 1: Add a Title 43
- Step 2: Write a Description 44
- Step 3: Add Tags 45
- Step 3: Add Channel Tags 49
- Design Your Channel 51
- Step 1: Update Your Logo 52
- Step 2: Change the Background 53
- Encourage Dialogue 56
- Step 2: Add Annotations 58
- Step 3: Write Captions 59
- Step 4: Keep Settings Social 60
- BUSINESS 61
- YOU’RE OPEN FOR BUSINESS 62
- GET THE INSIGHTS YOU NEED TO 89
- GROW YOUR BUSINESS ONLINE 89
- Learn the Tools of the Trade 91
- YouTube Watch 92
- YouTube Analytics 94
- YouTube Analytics: Overview 95
- AdWords for video 96
- TRACKING YOUR 100
- Success Story: Your Business 106
- 1 Resources 107
- 2 Glossary 107
- 3 Workbook 107
- Resources 108
- Video Creation Resources 109
- Help & Support 109
- Research & Trends 110
- Glossary 111
- Appendix Resources 112
- Glossary Workbook 112
- Workbook 114
- 1. Creative Strategy 115
- 3. Storyboard & Shot List 118
- 4. Equipment Checklist 119
- Publish: 120
- Promote: 121
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