Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Instrukcja Użytkownika Pobierz pdf (Strona 15)

GETTING STARTED

WITH

VIDEO

Intro

Plan

Shoot

Edit Publish

Typically, informational videos help you explain the basics of your product

or service and create an emotional bond between you and your customers.

Informational Videos

TIP: We’ve included a more detailed section on how to write a

script about your business, beginning on page 18.

About Your Business

This type of video gives an overview of your product

or service, shares a little background about you as a

business owner, and may even introduce an employee

or two.

Testimonials

When a customer talks about his or her experience

with your business, it’s called a testimonial.

Testimonials oer a great way for new customers

to learn from current ones.

Product Demonstrations

Product demos give a tour of how your product works,

and are more of a “soft sell” than an infomercial.

Mike talks about why he started Six Pack Shortcuts:

www.youtube.com/watch?v=X4kHOha5YMg

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Instrukcja Użytkownika Strona 15