Google YouTube Creator Playbook Guide Education Instrukcja Użytkownika Pobierz pdf (Strona 32)

Video Optimization

In the case of single, self-contained edutainment videos:

• Use compelling titles that leverage search trends.

• Consider formulating your titles as questions.

Compelling titles for single, edutainment videos:

• /vsauce

• /TEDEducation

Titles leverage search keywords

• /Stanford

Descriptions

The metadata description is used both to help YouTube

index the video and to give viewers additional information

about your video. These elds give you the opportunity to

let your audience know about additional videos that are

part of the course or lesson, and browse other

thematically-related videos they should watch.

It’s useful to include:

• 1-2 brief sentences describing what the video is

about, what viewers can expect to learn, and/or

how it will be shown.

• Relevant links - including channel page, link to

subscribe, and social media channels.

If you’re writing descriptions for academic courses

or lessons:

• Use a consistent structure or template for your

descriptions across all videos for a particular

course or lesson.

• Link to the next video in a lesson or course.

• Link to the rst video in a series, i.e., “Start with

Lesson 1 before watching this video - click here!”

• Link to the full lesson if the video is a smaller

segment of a longer one.

• Include the instructor’s name.

If you’re writing descriptions for single, self-

contained edutainment videos:

• Link to thematically-similar videos.

• Link to related content including sites, videos,

and articles.

Remember that it is a violation of YouTube Terms of Service to use misleading metadata on your

videos.

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Google YouTube Creator Playbook Guide Education Instrukcja Użytkownika Strona 32