Google YouTube Creator Playbook Guide Education Instrukcja Użytkownika Pobierz pdf (Strona 16)

Producing Educational Videos

How can I produce more eective videos for YouTube learners?

See Playbook Sections:

Captivate Your Audience,

Calls to Action, Playlists

Learners watch YouTube videos both in and out of the

classroom, so your videos must be able to keep their

attention.

Creating a great education video means hooking the

audience with your concept early and structuring the rest

of the video to keep them watching through to the end.

Hook the viewer early

For education channels, here are some compelling

strategies to employ early on:

• Entice the viewer with a thought-provoking question

or problem that you’ll be exploring and solving in the

video.

• Explain what the viewer will be learning if they watch.

• Preview or ‘tease’ compelling aspects of the video in

the opening.

• Set up a compelling example that you’ll refer back to

throughout the lesson.

For academic channels, specically:

• Outline the lesson so viewers know what to expect

and how it will be taught (teaching methodology

used).

• If your videos are course-based, it should be clear as to

how this lesson ts into the larger course in the rst

few moments of the video. Are there prerequisites

viewers should watch rst? If so, direct them to those

videos.

• /1veritasium starts with a question to intrigue his

viewers.

• /PlayPianoKing starts o by playing the piece to

be taught.

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Google YouTube Creator Playbook Guide Education Instrukcja Użytkownika Strona 16