Google YouTube Creator Playbook Guide Education Instrukcja Użytkownika Pobierz pdf (Strona 21)

Tent-pole Programming

How does an education channel take advantage of tent-pole events?

Tent-pole programming is just as important for

education as other pop-culture categories. When you

create content around tent-pole events and then

optimize those videos, you increase your video’s

visibility by tapping into trending topics. Remember,

tent-pole programming is about creating and

curating the right content at the right time.

Education channels should plan their programming

schedule to provide educational content around

these events.

Content for Topical Events and What’s Trending

• /Thnkr and /numberphile (shown below)

capitalized on trending news stories like the

Olympics and the discovery of the Higgs Boson

for their videos, oering an educational take on

topical events.

From Holidays to Cultural Events to Topical Stories

EDU channels can take academic perspectives on

tent-pole events and topical stories. From

Independence Day and Chinese New Year to the

Olympics and the World Cup, there are plenty of

opportunities to create tent-pole videos. Find the

right events that make sense for your content and

audience.

• Release educational content about historical

gures or events just in time for a relevant

anniversary or birthday.

• Create a video that dives into the science behind

the latest health trend.

• Produce a video that addresses the physics of

reworks for July 4th.

• Analyze the math behind the latest new stories

about the economy.

See Playbook Sections:

Tent-pole Programming, Playlists

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Google YouTube Creator Playbook Guide Education Instrukcja Użytkownika Strona 21