Google Creator Playbook Version 4 Instrukcja Użytkownika Pobierz pdf (Strona 88)

Glossary (Suggested Videos – YouTube Analytics)

Suggested Videos - Video thumbnails that appear in

the right-hand column of watch pages and the

homepage, or the tiled thumbnails that appear when

a video has nished playing.

Subscriber / Subscription - By subscribing to a

channel, users will see that channel’s activity in their

homepage feed. Subscribers can also opt into email

communication from subscribed channels on a

per-upload and weekly digest basis.

Subscriber Box - See Other Channels Module.

Tags - Words or phrases used to describe the content

of your videos. Added to videos at time of upload (see

Metadata).

Teaser - A short video that acts as a preview or trailer

for longer content. Can be used to promote larger

content initiatives or announcements.

Templates - Dierent pre-set channel designs

that can be used to highlight videos, playlists and

other channels.

Tent-pole Programming and Publishing -

Content creation and publishing strategy that is

meant to draft o of the popularity of large cultural

events. Programming and publishing tent-pole

content is meant to maximize audience.

Thumbnails - The images selected to represent your

videos or playlists on the site.

Trac Source - The referral source of a video view.

The page, module or site that drove a viewer to

a video.

Vlog - A video-blog. A casual, conversational video

format or genre featuring a person talking directly

to camera.

Watch Page - The page where the majority of video

viewing happens. URLs with the format youtube.com/

watch?v=[video ID Here] are watch pages.

Watch-time - The amount of time in aggregate that

your viewers are watching your videos. Watch-time is

estimated in Analytics.

YouTube Analytics - A tool that provides information

across various metrics for videos, channels and

audience. Available in your user account.

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Google Creator Playbook Version 4 Instrukcja Użytkownika Strona 88