Google Creator Playbook Version 4 Instrukcja Użytkownika Pobierz pdf (Strona 33)

Metadata

Description

Only the rst few sentences of your description will

appear in search results or above the fold on a watch

page – so make them count! Follow a template for all

of your video descriptions to create consistency.

A video description should:

• Accurately describe your video in one or two

concise sentences.

• Describe your channel and link to your

channel page.

• Drive viewers to subscribe (and include a

subscribe link).

• Link to other episodes or related videos

and playlists.

• Include links to your site and social media presence.

A video description may:

• Link to sites, videos, channels or users referenced in

your video.

• Include your channel’s release schedule.

• Include links to time-codes in the video for

long-form content.

• Include a recurring keyword tagline. The keyword

tagline is a group of sentences that describe your

channel. They should include several search-driven

keywords. Repeating this tagline in episode

descriptions will inform rst-time viewers about

your channel.

RememberthatitisaviolationofYouTubeTermsofServicetousemisleadingmetadataonyourvideos.

YouTube’snew‘metadatadefaults’

featurewhenyouuploadallowsyoutocreatetemplates

foryourmetadataandensureimportanttextorlinksare

alwaysincluded.

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Google Creator Playbook Version 4 Instrukcja Użytkownika Strona 33