Google Creator Playbook Version 4 Instrukcja Użytkownika Pobierz pdf (Strona 73)

Google+

G+ Hangouts On Air (HOA)

Hangouts on Air allow you to broadcast your

Hangouts live, directly from your YouTube channel,

Google+ stream or website. After the live session, a

video of the public Hangout is uploaded to your

YouTube channel and to your original Google+ post.

•  Be prepared! Test your connection, cameras, mics,

and other equipment well in advance.

•  Hangouts are interactive, so make sure the format

allows you to engage with other participants

and viewers.

•  Designate a community manager to interact with

fans on Google+, YouTube, and social media during

the event.

•  Set audience expectations before and during the

Hangout. Remind viewers what’s coming up next in

the live HOA using your Google+ stream and other

social media.

•  Include Calls to Action during the Hangout. Remind

viewers to leave comments, send questions, and

subscribe to your channel.

•  Share the full Hangout video or just the best

moments.

Engage

•  Interact with fans and build relationships. Moderate

conversations, and respond to mentions.

•  Acknowledge followers with +1s and +mentions

in posts.

•  Tap fans to be your focus group. Ask specic

questions about the content you post, and seek

feedback or ideas for your next video.

•  Promote other creators or videos you like.

•  Annotate your YouTube videos to link to your

Google+ page to encourage subscribers to

follow you.

G+ Hangouts!

Hangouts allow you to chat face-to-face with up to

ten people.

• Use Hangouts to interact with a small group of your

fans or other creators.

• Seek input from your fans and reward your

super-fans with personal, direct access to you.

• Check out apps you can use within a Hangout. For

example, you can host viewing parties by watching

YouTube videos in your Hangouts.

Remembertofollowallcommunity

guidelinesandTermsofServiceifuploadingthevideo

leofaGoogle+HangouttoYouTube.

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