Google Creator Playbook Version 4 Instrukcja Użytkownika Pobierz pdf (Strona 79)

Promotion on YouTube

Note:

• All the strategies outlined here require you to pay

for your own advertising.

• You can start with as little or as much of an

investment as you’d like.

• Campaign budgets, ads, and targeting strategies

are all exible and can be started, changed or

stopped at any time.

• Beyond the guidance below there are several

resources to help you get started with paid

promotion including the AdWords help center,

adwords.google.com and support line,

1-866-2-Google.

Paid Promotion on YouTube

After you optimize your channel and videos to

organically grow your audience, you can pay to

promote your channel and videos with ads on

YouTube. When used in tandem with other playbook

best practices, these ads can help you eectively gain

new viewers and subscribers.

A tool called AdWords for Video allows you to promote

your videos and your channel with the TrueView family

of ad formats. Get started by creating an AdWords

account at adwords.google.com, create a new “online

video campaign,” set a budget, and use the strategies

below to create an ad and target an audience.

In this section we’ll cover: TrueView ad formats,

audience targeting strategies, and how to combine

formats and targeting to reach new audiences,

capture subscribers, and cross promote with other

similar channels.

LinkyourYouTubeandAdWords

accountstounlockkeycampaignsuccessmetrics,

suchasthenumberofsubscriptionsorvideoviewsafter

anad-view.

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Google Creator Playbook Version 4 Instrukcja Użytkownika Strona 79