Google Grants Account Creation Guide Instrukcja Użytkownika Pobierz pdf (Strona 15)

Translate your advertising goals into campaigns

Once youʼve identified the goals for your AdWords campaigns, itʼs time to put your plan

into action. We recommend structuring each campaign around just one goal, such as

recruiting volunteers.

Remember to keep your audience in mind:

• Target only the locations where you offer services.

• Target the language in which your ads are written.

• If you have an international audience, separate your campaigns by country.

• Give each campaign an appropriate name, such as its goal. This makes tracking

and editing your campaigns much easier later on.

Example Campaign Goals:

1. Recruit more youth into our art program

2. Recruit more youth into our sports program

3. Recruit more youth into our school program

Tip: Translate your organizationʼs goals into campaigns on Worksheet 2 found on the

next page.

1 2 ... 10 11 12 13 14 15 16 17 18 19 20 ... 35 36

Brak uwag

Google Grants Account Creation Guide Instrukcja Użytkownika Strona 15