Google YouTube Creator Playbook Guide Version 2 Instrukcja Użytkownika Pobierz pdf (Strona 54)

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Promote Your Playlists

•  Creating or adding videos to a playlist will be published to your feed,

notifying your subscribers. Adding to your playlists is another way to

be active on your feed and broadcast your content.

•  Upload a video to introduce the playlist to your subscribers and use

annotations, messaging, and links to get them to watch it.

•  Feature playlists on your channel page and embed on your site.

•  Encourage your audience to comment on your playlists as their

comments will include a link to your playlist.

Optimized Playlists & Video Responses

•  Utilize metadata strategies and keywords when titling and writing a

description for playlists.

•  You can reorder videos to create the best linear viewing experience

for your audience.

•  Attribute videos included in your playlist to their creators by linking to

them in your description.

•  Manage video responses on your videos. Users can set video

response to your content, if you want, or you can restrict to just your

own content.

•  Using Video Responses allows you to populate the space around

your videos with your own related content.

•  Ask viewers to submit video responses as a form of viewer

interaction.

Publishing & Optimization

Playlists & Video Responses

(Example of Playlist Experience) Viewer Comment on Playlist

Use the right urls when promoting videos from a playlist or

entire playlists. To link to a video in ‘autoplay playlist

mode,’ make sure the url includes “&list=”. You can get

the right url from your playlist page’s ‘Share’ widget. A

video url set to play within a playlist looks something like:

youtube.com/watch?v=xxxx&list=xxxx.

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Google YouTube Creator Playbook Guide Version 2 Instrukcja Użytkownika Strona 54