Google YouTube Creator Playbook Guide Version 2 Instrukcja Użytkownika Pobierz pdf (Strona 10)

Community Actions: ‘Likes’, ‘Favorites’, Comments, Shares

•  Measure community actions as a ratio of total views to gain the best understanding of

what videos are causing the most actions.

•  Assess which videos get the most actions relative to how many views they’ve received

to better understand which videos increase engagement with your viewers and why.

•  Measure the impact of including Calls to Action and annotations for comments, ‘likes’,

or ‘favorites’ in your videos.

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YouTube Analytics

Traffic Sources

•  There can be different peaks and valleys within each traffic source, so examine the

changes in each to better understand overall viewership. Changes in viewership can

be caused by a shift in all traffic sources at once, or sometimes just one.

•  Understand how viewers discover your content at a channel and per-video level so you

can make creative or strategic decisions. When examining individual videos, you can

see what other specific videos are driving traffic via suggested or related video

placement.

•  The new homepage creates new ways for viewers to discover channels – use traffic

sources to identify which of these new sources may be driving views for your videos

•  Assess the impact from a new metadata strategy, thumbnail optimization, or blog

outreach initiative by examining the different traffic sources relevant to each change.

•  Look at the traffic sources for specific videos to measure the effectiveness of cross-

promotions or other actions that drove traffic on your channel.

•  Determine the level of ‘active subscribers’ on your channel by seeing how many views

for new uploads or on the channel come from subscription modules.

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Google YouTube Creator Playbook Guide Version 2 Instrukcja Użytkownika Strona 10