Google YouTube Creator Playbook Guide Music Instrukcja Użytkownika Pobierz pdf (Strona 31)

Cross-promotion

Why do concerts always feature a lesser-known

opening act before the headliner? Why do

established artists do guest spots on brand-new

artists’ songs? In the music world, cross-promotions

and collaborations launch new artists by

introducing them to existing audiences. YouTube is

no dierent.

In-video collaboration

• Collaborate with other musicians and/or

YouTube channels with similar styles and

audiences. Artists that tour together are good

candidates for cross-promotion.

• Appear as a guest star on other channels,

including non-music channels.

• Oer your musical talents to non-music

channels, e.g. create another channel’s theme

music, or help a channel produce a music video

or musical parody.

• Include CTAs for viewers to visit and subscribe

to channels you support.

Theme Songs

• Base79’s /Brettdomino - U.K.-based YouTube

artist Brett Domino creates a theme for Ministry

of Sound.

How do music channels and label channels cross-promote and collaborate?

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Google YouTube Creator Playbook Guide Music Instrukcja Użytkownika Strona 31