Google YouTube Creator Playbook Guide Music Instrukcja Użytkownika Pobierz pdf (Strona 17)

Releasing an Album or Song

Leverage top-performing videos

Your successful videos are a great asset. Direct

viewers to new work as soon as it’s posted.

• Add annotations to top-performing videos to

funnel trac to the new video.

• Post a new video as a video response to one or

your most popular videos.

• Add links in the description of top-performing

library videos, pointing your viewers to new

work.

Unlock the power of the YouTube community

• Ask your fans to create remixes or covers of your

songs.

• Use your social media presence to spread the word.

• Solicit comments, favorites, Likes, Shares, and

subscriptions from YouTube tastemakers and artists.

Utilize your top-performing videos

• /m83

Creative lyric videos

• /elliegoulding collected photos for her lyric video,

“Anything Could Happen.”

Quick Tip:

Optimize all the video assets you publish to include annotations and Calls to Action, promoting the album.

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Google YouTube Creator Playbook Guide Music Instrukcja Użytkownika Strona 17