Google Search hero Utility Belt Instruction Manual Instrukcja Użytkownika Pobierz pdf (Strona 5)

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Be 40% more efﬁcient with the new AdWords interface

See where ads are appearing on the

content network, account wide

Detect any spikes in clicks in a

campaign over the last month

Identify all keywords in your account

that had 3 or fewer impressions last

month

View performance data for search

queries for your campaign which

triggered an ad and add a negative

keyword from the result

Lower the bid of any keyword

Change a campaign budget

Add two keywords to an ad group and

make them exact match and set a bid

TOTAL

Number of clicks

using the previous

AdWords interface

Number of clicks

using the new

AdWords interface

New AdWords

interface is more

ecient by…Task

71%

57%

46%

36%

33%

25%

16%

Source: internal Google study, February 2009. All new AdWords interface tasks measure from the starting point ‘All

online campaigns’. All previous AdWords interface tasks measured from the starting point ‘Campaign Summary’.

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Google Search hero Utility Belt Instruction Manual Instrukcja Użytkownika Strona 5