Google Search Engine Optimisation Starter Guide Instrukcja Użytkownika Pobierz pdf (Strona 5)

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central

The beginning of the description meta tag for our homepage, which gives a brief overview of the

site's offerings

Description meta tags are important because Google might use them as snippets for your pages. Note

that we say "might" because Google may choose to use a relevant section of your page's visible text if it

does a good job of matching up with a user's query. Alternatively, Google might use your site's

description in the Open Directory Project if your site is listed there (learn how to prevent search engines

from displaying ODP data). Adding description meta tags to each of your pages is always a good

practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster

Central Blog has an informative post on improving snippets with better description meta tags.

Snippets appear under a page's title and above a page's URL in a search result.

A user performs the query [baseball cards]

Our homepage appears as a result, with part of its description meta tag used as the snippet

Words in the snippet are shown in bold when they appear in the user's query. This gives the user clues

about whether the content on the page matches with what he or she is looking for. Below is another

example, this time showing a snippet from a description meta tag on a deeper page (which ideally has

its own unique description meta tag), containing an article.

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Google Search Engine Optimisation Starter Guide Instrukcja Użytkownika Strona 5