Google Search Engine Optimisation Starter Guide Instrukcja Użytkownika Pobierz pdf (Strona 12)

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central

A blogger finds a piece of your content, likes it and then references it in a blog post

While the content that you create could be on any topic imaginable, here are some recommended best

practices:

Good practices for content

• Write easy-to-read text - Users enjoy content that is well written and easy to follow.

Avoid:

• writing sloppy text with many spelling and grammatical mistakes

• embedding text in images for textual content (users may want to copy and paste

the text and search engines can't read it)

• Stay organised around the topic - It's always beneficial to organise your content so that

visitors have a good sense of where one content topic begins and another ends. Breaking your

content up into logical chunks or divisions helps users find the content that they want faster.

Avoid:

• dumping large amounts of text on varying topics onto a page without paragraph,

subheading or layout separation

• Use relevant language - Think about the words that a user might search for to find a piece of

your content. Users who know a lot about the topic might use different keywords in their search

queries than someone who is new to the topic. For example, a long-time baseball fan might

search for [nlcs], an acronym for the National League Championship Series, while a new fan

might use a more general query like [baseball playoffs]. Anticipating these differences in search

behaviour and accounting for them while writing your content (using a good mix of keyword

phrases) could produce positive results. Google AdWords provides a handy Keyword Tool that

helps you discover new keyword variations and see the approximate search volume for each

keyword. Also, Google Webmaster Tools provides you with the top search queries for which

your site appears and the ones that led the most users to your site.

• Create fresh, unique content - New content will not only keep your existing visitor base coming

back, but also bring in new visitors.

Avoid:

• rehashing (or even copying) existing content that will bring little extra value to

users

• having duplicate or near-duplicate versions of your content across your site (more

on duplicate content)

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Google Search Engine Optimisation Starter Guide Instrukcja Użytkownika Strona 12