Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Instrukcja Użytkownika Strona 21

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11. USE EXISTING
INFORMATION
TO MAXIMIZE
CONVENIENCE
For your registered users, remember and pre-ll
their preferences. For new users, oer a third-party
checkout service they may already use. Several
retail sites in the study oered third-party payment
services as an option, reducing purchasing friction
for users of those services and allowing the site
to prell shipping info.
Key Takeaway
Take advantage of information you
already have, and/or use third-party
payment services to make conversion
as easy as possible.
Example from Delta Mobile Site.
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