Google Moving to Google AdWords A Hands-On Guide for Prem Instrukcja Użytkownika Pobierz pdf (Strona 7)

1. Cost-per-click (CPC) pricing; no CPM,  xed placement or  xed budgets

2. Ad position and ranking determined by maximum CPC x clickthrough rate (CTR)

3. Wider ad distribution across the Google search network, plus content partners

4. Poorly performing ads (under 0.5 percent CTR) are automatically disabled

5. Shorter creative copy

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Google Moving to Google AdWords A Hands-On Guide for Prem Instrukcja Użytkownika Strona 7